Fathom Seeking Part-Time SEM Copywriters
Are you a creative person with a knack for the written word? Would you like to learn how to write copy specifically for the Internet? Fathom is looking for you! We are searching for part-time Search...
View Article20 Ways To Repurpose Content
Repurposing, or repackaging, content is a practice that almost every content writer should engage in. Why do we repurpose content? We might be struggling with a case of writers block, we don’t have...
View Article5 Lessons Learned from Content Farms
With the latest news that Blekko is banning content farms from their search index, many SEO firms that use these sites for link building and content generation might be wondering how this impacts them....
View ArticleThe Problem with Adjectives
In school, you probably remember being encouraged to run to the thesaurus to find ways to improve your writing by adding more adjectives. While adjectives are a great way to spice up content, sometimes...
View ArticleUsing Design Principles in Your Copywriting
CRAP. It’s the mantra for designers, and one that brings on as many confusing glances as their references to Lorem Ipsum do (if you’re curious). But author Robin Williams’ four major design...
View ArticleBuilding a Better Buyer Experience
Last week I attended the Content Marketing World conference, held here in Cleveland, Ohio. One of the many interesting sessions I attended was one titled, “Build a Better Buyer Experience with...
View ArticleSix Weapons to Create Credible Content
What separates a good salesman from a bad salesman? How about credibility? If a salesman lacks credibility, you will not consider buying from him. Right? Well, the same is true when it comes to the...
View ArticleStop Solving the Wrong Problems with Content Marketing
If there is one thing most companies understand, it’s that content is king. But, what most marketers struggle with is how to create content worthy of the royal treatment. By trying to pump out content...
View ArticleWebsite Spring Cleaning Tips from Fathom’s Writers
Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week. This time of year is ideal for getting out in the yard to prepare...
View Article8 Crazy Misconceptions about SEO Copywriting
What does your website have without engaging, fresh, original content? The answer is probably bad rankings, low traffic and few conversions. In SEO, content is king. So why are there so many false...
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